Comments on: 60 Second Interview: Colin Gilchrist http://startupcafe.co.uk/2009/11/10/60-second-interview-colin-gilchrist/?utm_source=rss&utm_medium=rss&utm_campaign=60-second-interview-colin-gilchrist Celebrating startups locally; promoting them globally! Fri, 03 Feb 2012 15:36:04 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Anti-pusher http://startupcafe.co.uk/2009/11/10/60-second-interview-colin-gilchrist/#comment-279 Anti-pusher Tue, 10 Nov 2009 00:43:33 +0000 http://startupcafe.co.uk/?p=1377#comment-279 "Changing the mindset of big brand clients in Scotland into stopping pushing their message and accepting that creating conversations through their advertising (educational, fun, scary… tied to an emotion) is what works in new world advertising." -- Absolutely!! Big fan of this goal, and working on impacting the mindset of one I'm involved with in this exact vein. Never articulated it quite that concisely, but now that you've spelled it out, yes that's exactly what's been bugging me! “Changing the mindset of big brand clients in Scotland into stopping pushing their message and accepting that creating conversations through their advertising (educational, fun, scary… tied to an emotion) is what works in new world advertising.” — Absolutely!!

Big fan of this goal, and working on impacting the mindset of one I’m involved with in this exact vein. Never articulated it quite that concisely, but now that you’ve spelled it out, yes that’s exactly what’s been bugging me!

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