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Creating a Web Presence for your mobile app

May 25th, 2011 by

Still at my day job, I’ve been looking at creating a web presence for our up-coming app release(s). After outlining the ways in which you can collect beta testers earlier in the week, this post takes a slightly different slant and looks at the options for creating a quick, simple web presence for your mobile app.

Step 1: Look at good examples

Before you make your own website, make sure you have a look at what’s out there already. Pick the bits you like, throwaway the ones that you don’t. My favourite resource to do this is at:

Step 2: Get a Server, Install WordPress

Get yourself a server and install wordpress on it. I was pleasantly surprised at how easy it was to install:

Step 3: Install a WordPress theme

I’ve done some googling and here are some quick and easy wordpress templates that you can use to create some really nice templates that will only take a few minutes. This is a bit of a link-dump, so have a look through and see what you like…

In the end, I settled for app-press from chimera themes:
Step 4: Write short, to-the-point descriptions
Now the “technical” stuff is over, write some good honest copy for your site. Take time over it and make sure it’s short. If you haven’t seen last week’s Apprentice when the team had to flog a mobile app, then do it. In the episode, Alan Sugar read out the brief, short description of the app that the girls wrote and then compared it with the longer “no content” version of the boys. Lesson learnt: be short, concise and hook people in.
Here are some good advice for writing copy:
That’s it for now …
That’s about it for this post. Of course, the next challenge is to actually get people to spread the word about your app. (Look out for a potential blog post for that too!)

Posted in Knowledge

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