I attended a short presentation this week about sales. It was given by a guy called Neilson Kite who wrote a book about Neuro-Linguistic Programming.
One of the things he talked about was the importance of using the right words. Kite shared his experience of the power of words when selling seminars.
A couple of examples:
- A course about finance saw a 50% increase in attendance when the name of the seminar changed from (more…)
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