With Anthony Ashbrook and Geoff Ballinger busy at Mobile World Congress, we’re delighted to hear the official announcement of Mobile Acuity‘s partnership with 7digital this week.
As experts in mobile visual search, Mobile Acuity’s prior work includes mobile advertising campaigns for Vodafone, such as You Rockstar. Now they’re moving further into the music scene with 7digital, a digital media delivery company based in London.
While Shazam offers song info based on audible recognition, Mobile Acuity’s technology uses visual recognition to retrieve song and album details for users. By taking a photo of a CD cover, billboard, or even a magazine ad, people can use the “Visual Discovery Service” to pull up song and artist information instantly before previewing, purchasing, and downloading music to their mobile device.
So imagine you see an ad for NOW! 98 while you’re waiting for the bus, (more…)
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