Richard Reed shared some lessons last week that I thought I’d share with y’all who couldn’t make it to the event at London Metropolitan University. I posted lesson one here: Have a mission that works. So, what’s the second lesson?
Lesson 2: Things that start small can get big; (and then small again) The founders of Innocent Drinks set a target of £6million turnover. They reached this within the first couple years and went on to grow amazingly year after year until….2008. Duh – duh – daaaaah….! (more…)