Last week I went to see Richard Reed, founder and CEO of Innocent Drinks give a talk at the London Metropolitan University. If you ever get the opportunity to see him then I’d recommend it. He’s a fairly entertaining presenter and I enjoyed myself immensely.
Lesson 1: Have a mission that works
Reed himself makes a hobby out of collecting / identifying missions. He says that to be successful you need to serve a simple, unifying mission. It’s important to be clear on why you are here.
I wonder, does this sound like something you’ve heard before? Why do people say the same thing over and over again at these events? Maybe because this lesson is TRUE and though it’s simple, it’s one that most of us find difficult to achieve! Reed provides this as an example of a company (called Longaberger) that truly understands the reason for its existence:
These guys make baskets…(in case you needed a helpful nudge). I love this! Are there any similar examples in the UK?
Lessons 2 – 5 will follow over the course of the week….