Last week I went to see Richard Reed, founder and CEO of Innocent Drinks give a talk at the London Metropolitan University. If you ever get the opportunity to see him then I’d recommend it. He’s a fairly entertaining presenter and I enjoyed myself immensely.
Lesson 1: Have a mission that works
Reed himself makes a hobby out of collecting / identifying missions. He says that to be successful you need to serve a simple, unifying mission. It’s important to be clear on why you are here.
I wonder, does this sound like something you’ve heard before? Why do people say the same thing over and over again at these events? Maybe because this lesson is TRUE and though it’s simple, it’s one that most of us find difficult to achieve! Reed provides this as an example of a company (called Longaberger) that truly understands the reason for its existence:
These guys make baskets…(in case you needed a helpful nudge). I love this! Are there any similar examples in the UK?
Lessons 2 – 5 will follow over the course of the week….
StartupCafe 
Something so simple yet so true and not something I have specifically named in my own business, I shall be thinking about this today. Thanks for the post!
*No worries John – glad you found it helpful – thanks for dropping by! *
[…] who couldn’t make it to the event at London Metropolitan University. I posted lesson one here: Have a mission that works. So, what’s lesson […]
[…] where he kindly shared some of his experience with us in the form of five lessons. Lessons one and two were posted a couple weeks ago, and the rest are […]