With the Festival of Politics taking place in Edinburgh 17-21 Aug, it has got me wondering about the use of technology, especially online tools, to titillate, amuse, connect and converse – in an attempt to engage with ‘hard to reach’ audiences in Scotland and beyond. How are these tools being used to engage audiences that are conventionally difficult to attract via traditional means in politics?
Answer: They’re being used simply, creatively, humourously and cleverly. This makes sense when you think that those who don’t engage in the political process often find politics complicated and difficult to get to grips with or extremely dull and boring. So the key is to make things simple – i.e. make it easier to access information and to understand stuff. Or makes things a little more fun. (more…)
StartupCafe 