Getting to plan B, breaking through to a better business model is the authors’ second book. John Mullins first authored The New Business Road Test, which has become a well used textbook in many university entrepreneurship courses. Randy Komisar is the author of The Monk and the Riddle: The Art of Creating a Life While Making a Living, a bestseller in every entrepreneurs’ reading list.
This new book is an attempt at educating entrepreneurs on how to change an initial business idea into a proper business with a sustainable business model. They designed a framework for entrepreneurs to use based on “four key building blocks”: analogs, antilogs, leaps of faith, and dashboards.
The title might first suggest the book is only appropriate for entrepreneurs currently working on a venture which needs change in order to become sustainable, or for MBA students who want to specialise in turning businesses around; but that is not the case. It can be read by anyone who is interested in entrepreneurship, for simple curiosity or for pure business education. The suggested framework is well explained and documented, the authors emphasise on the fact that entrepreneurs needs to focus on trying things out, and measuring their results in the right manner.
The book tells the story of twenty or so case studies of real startups which have achieved, or are achieving high growth after the realisation that their initial business model needed some tweaking. It makes the book interesting and entertaining. It is an easy read, we will certainly see it become a key piece of literature in entrepreneurship courses, and it certainly has its place among other major publications on entrepreneurship.
The book can be ordered right now, as it is coming out on the 8th of September. Order from Amazon UK.