According to TechCrunch, Edinburgh-based Internet and SEO agency Bigmouthmedia will merge with LBI International – a global marketing company:
LBi International, the global marketing and technology agency, is to merge with SEO and Internet marketing specialistbigmouthmedia, creating “Europe’s largest digital agency”.
The deal is deal worth around £100m (roughly $150 million),reports Econsultancy, with the two companies combining “to offer clients digital marketing, consulting and technology services wherever they operate, all under one roof.”
Bigmouthmedia brings cash to the table, following an EU40m private placement to The Carlyle Group, Cyrte and Janivo. Having attracted this investment, bigmouthmedia and the EU40m were packaged into a holding company called Obtineo. And Obtineo today merged with LBi.
The merger is effectively a reverse takeover of bigmouthmedia by LBi, which will remain the dominant shareholder with a 51% stake in the enlarged company.
The investors in Obtineo will own 24% of the new firm, with the former Bigmouthmedia shareholders retaining 25%.
You can read the full story over at TechCrunch …
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