StartupCafe

Our Stanford REE Series carries on, as there was a lot to learn! During the first round of parallel sessions, speakers covered a range of topics on design, startups, & entrepreneurship education. In case you struggled to be in four places at once – or missed it altogether – a team of guest bloggers listened in for you. Anything stand out? Were you there too? Let us know what you find most useful or other lessons you took away 🙂

Teaching Creative Entrepreneurship – Dr. Andy Penaluna

Guest blogged by Geoff Gregson

Andy began his session with a question: “why do we always do it that way”? He was referring to how we teach students at university and particularly, how we teach entrepreneurship. He believes that the integration of entrepreneurship and creativity and design as a teaching topic is making a difference to the success of recent start-ups… [Full story on Andy’s talk]

Ethnography for Entrepreneurial Discovery and Strategic Marketing – Dr. Wendy Hein

Guest blogged by Diwakar Thakore

Ethnography helps in the entrepreneurial discovery path, makes better marketers, facilitates brand building, creates equity and ultimately aids building something that at the end is extremely valuable to an entrepreneur – profound customer knowledge…[Fully story on Wendy’s talk]

Innovative Teaching Tools – Alistair Fee

Guest blogged by Jill Robertson

Adopting the principles of the T shape, having grasped the basics and perfected the technique, Alistair’s heading off-piste to demonstrate how we can differentiate ourselves when teaching and in doing so, differentiate our students. Creating a relaxed and informal space…[Full story on Alistair’s talk]

Disruptive Technologies: Using Digital Media as a Transformational Teaching Tool – Dr. Chris Speed

Guest blogged by Matthew Zadrozny

Dr Chris Speed (Reader in Digital Spaces, Edinburgh College of Art) demoed talesofthings.com, a “social memory attachment for objects”. The site / app enables individuals to attach text, audio, or video to objects by means of a customized, URL-linked QR code. Other users can then scan these codes…[Full story on Chris’s talk]