Ever tried to pick a show at the Edinburgh Festivals? It’s kind of crappy reading through many different reviews, across a ton of review sites. How sensible would it be if someone could distill and organise all the relevant reviews, and then publish them to a single site? Stephen Sheppard, founder of Edinburgh startup SourceRail aims to do just that.
SourceRail is a new kind of media monitoring service that combines precision search with web publishing. The idea initially arose as a way to improve search for reviews of Festival shows, but has since grown much larger. Stephen says, “I wanted something very simple and straightforward that offered PR firms and companies all the media monitoring solutions they could want, while providing opportunities for everyone to use the media sourced far more effectively online.”
The result: SourceRail provides a way to efficiently monitor and republish media coverage of brands, products, events, individuals, phenomena, etc. For users, this means an easier way to find out what other people are saying about you, and a much easier way of distributing and promoting that information.
Besides Stephen, the team behind SourceRail includes:
- Graeme Mathieson, a senior software developer at Edinburgh online accounting startup FreeAgent, and a serial entrepreneur;
- John Daniels, formerly of Daxtra Technologies, a leading company in the use of parsing and precision search in the recruitment industry; and
- Claudiu Cioba, a freelance interface designer.
SourceRail reports that they will launch a closed beta in April, and will be scouting for interested early users for the service soon.
Special thanks to David for contributing to this post.