Posts Tagged ‘cold email’

The Art of the Cold Email

We all have to do it at some point… yep, it’s the cold email. Whether you’re going to a new trade show, or you’re looking for investment, you have to send that initial email. I’m not exactly an expert when it comes to cold emailing, so I thought I would ask the internet, and dug up a really interesting template from Thomas Korte – an angel based in San Fran:

  • Who are you and where are you located?
    Hi Thomas,
    I am a engineering student at MIT, I will graduate in 2010 and ….
  • How do you know me or who introduced you?
    … I saw your presentation about “social search developments at Google” when you visited MIT in 2007….
  • Why are you writing to me? What is your idea/ product/ vision/ company?
    This is your elevator pitch – do yourself a favor and spend $9 on the Pitching Hacks book.
    … Inspired by your presentation, I started to work on a product that aggregates a user social graph (FB, LN, Friendfeed), analyzes the content of posts to determine the users subject knowledge and uses that information to rank users for specific subjects. So, imagine you need to plan a wedding: You just login to FB and find your friend most likely to be helpful with weddings. Your friend might not even be aware that he/she is the most knowledgeable person you know about the subject matter in your social graph …. (more…)

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