To celebrate the launch of Midomo – a revolutionary water purifier for developing countries – Red Button Design has commissioned a limited-edition bracelet by award-winning jewellery designer, Alex Monroe. Each bracelet will cover the cost of donating one Midomo to an African community and, through a unique serial number imprinted on the jewellery, the owner of each bracelet will be able to track the journey of their donated Midomo. The bracelet is a perfect Christmas present; forever symbolising the gift of safe water, it can be worn as a reminder of growth and development, as well as a beautifully crafted, stylish piece of jewellery.
This initiative is not simply about saving lives; it is about quality of life. For children who have been used to walking for up to 6 hours a day to collect water, Midomo provides not only safe, clean water, but more free time. With these extra hours a child could attend school, learn a trade, or simply play and ‘be a child’. The Midomo Bracelet therefore represents more than the gift of safe water. It also represents aspirations, ambitions and the chance to learn and fulfil them.
Announcing the collaboration, Amanda Jones, Red Button Design’s Chief Executive said:
“Red Button Design believe that making a difference to someone’s life doesn’t have to mean making a sacrifice in your own. The bracelet Alex has designed for us not only embodies the feminine & celebratory style for which he is so acclaimed but those dreams and aspirations we all have for our futures. We hope that wearing yours will remind you of all that you have achieved, and encourage you towards those goals which you have yet to accomplish; just as you can know that simply by wearing it, you are also giving the same gift to an ambitious young woman in a more difficult situation.”
And Alex Monroe added:
“I really am honoured to be collaborating with Red Button Design. What they are achieving is amazing, and it’s very humbling when you get approached to help fight for such a great cause.
Through their incredible product, Red Button Design are essentially giving life to thousands of people, and I hope that through my design I can make people aware of this. The Bracelet is a celebration of life – it’s fun, and something to treasure, play with, and remember why you bought it in the first place.”
Midomo is a household-level water transport, purification and storage solution designed for use by individuals throughout the developing world.
The device uses an internal filter system, powered by the rotation of the wheels, to transform harmful water to drinkable water on-the-go. A user would roll the unit to the nearest source of water, fill the 50 litre tank, and roll it home. Once home, the water drawn from the unit is potable to World Health Organisation standards.
Red Button Design started a few years back whilst Amanda and James were at University in Scotland. They won numerous awards including a Scottish Institute for Enterprise business plan competition. They are also responsible for one of the BBC’s Dragons’ Den most entertaining moments.