FreeAgent Central were last night named Best SME Accounting Software in the U.K. The surprise win by the Edinburgh-based company was revealed at the Software Satisfaction Awards in London, which are chosen based on customer satisfaction surveys and interviews.
In response to their win, FreeAgent wrote:
We’d been to the Software Satisfaction Awards last year and won in the Best Newcomer category, but we knew the competition was going to be much stiffer this year as we were up against Xero and KashFlow in the Best SME Accounting Software category.
If I’m honest, I didn’t think we had much of a chance but amazingly we won. It’s always a great validation to win an award, and we’ll probably never shut up about it, but the fact that the award was based on customer satisfaction ratings means so much more.
It sounds trite, but we really are so thankful for all the continued support we get from our customers. We know you will always keep us on our toes, and we’ve got some high standards to live up to, but we love every minute of what we do, and we look forward to making FreeAgent even better for you.
Our biggest congratulations to the FreeAgent team on their well-deserved win. To celebrate, here’s an interview with FreeAgent co-founder Roan Lavery on his late transition into design and the web, the beginning of FreeAgent, and a bit of what it took to get them to the awards ceremony last night (courtesy of Ryan Taylor, Havoc Inspired):