StartupCafe

Every shirt-wearing man has been there. You’re feeling confident and looking good when out of nowhere an unsightly sweat patch appears, and knocks you off your stride. So, you put on your jacket to cover it up – despite the searing heat – or lock your arms down by your side to make a distinctly un-natural looking handshake… Well things are about to change, because the embarrassing and uncomfortable sweat patch is set to be banished to the annuals of fashion history, thanks to new British shirt brand FreshMax.

The brainchild of two young, dynamic British entrepreneurs, FreshMax shirts are made using a revolutionary new ‘SmartWeave’ technology that prevents sweat patches showing. So, whether you’re prone to perspire in high-pressure board meetings, job interviews, early morning cycle rides to the office or even on that all important first date, fear not – with a FreshMax shirt you’ll always look and feel as cool and collected as you did when you first slipped it on. Unlike other technologies that have tried and failed to eradicate sweat patches by combining layers of material together, FreshMax shirts are made from a single-layer of light 100% cotton that not only offers outstanding functionality, but feels good and looks great too.

High-end shirt makers use cotton as it’s the softest and most comfortable fabric to wear. Sadly, cotton saturates easily and dries slowly, resulting in awkward sweat marks appearing. The FreshMax guys were determined to end this problem, and after 8 years of research and development they created ‘SmartWeave’ technology which has all the physical benefits of regular cotton, without the drawback of displaying sweat marks.