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Posts Tagged ‘branding’

I thought Dave Black’s response to last wk’s post “Keep it simple, stupid” contained some good points so I’m posting it here for those who might find it useful.  StartupCafe’s Jess also made a good point about being forced to describe what you do in 7 words only – how many of us can do that?  It’s a constant challenge – but one worth taking on 🙂

In the meantime, here’s Dave:

“It’s common to find it difficult to articulate exactly what you are and what you do, whether you’re a business or an individual. We worry about making it sound too simple so we dress it up in flowery language, or we worry about making it sound too complicated so we struggle and stammer trying to simplify it.

Here are 3 common mistakes in self-description – mission/vision statements. (more…)

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