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Wow, I’ve been really interested to read the responses to our predictions for 2011 series. Rather than just hiding them in the comments, I thought I would gather together all the comments and my replies in one place. So here goes …

[Ed: I actually wrote this a while ago but its taken a few weeks to publish it. Sorry!]

Prediction 1: Home entertainment embraces the second screen

1 sentence summary: TV will have to share their attention with the iPad and tablet

Real time expert Phil Leggetter (Kwwika) writes:

Kate – great article and you are 100% correct about the 2nd screen being a massive part of home entertainment now and in the future.

In October 2010 there was an event called 2Screen (http://2-screen.com/) focusing on exactly this and even earlier than that a company called TellyLinks.com (http://tellylinks.com/) partnered with Five TV to provide information synchronised with what was happening on the show Numb3rs (http://en.wikipedia.org/wiki/Numb3rs). (more…)

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This is the last instalment of my predictions for the big tech trends this year. To recap, they have been:

1. Home Entertainment Embracing the Second Screen
2. Gamification of Everything
3. The Rise of Multi-user, Multi-device apps
4. A Re-Focus on Non-Smartphones

5. Massive Growth of  iOS Content Management Systems

Everyone wants an iPhone app. EVERYONE. Why? Look at the stats – according to one report, it is estimated that revenues will hit 2 billion dollars in the iPhone apps store this year … Just like everyone wanted a website back in the early 2000s, we’re seeing a similar trend with iPhone/Android apps.
Building websites back in 2001 was a pain, in the same way that building iPhone apps nowadays is not exactly a walk in the park (Objective-C is about as much fun as brussel sprouts – its an acquired taste). Thankfully, Content Management Systems (CMS) began springing up to help build and maintain websites in a much less painful way. Once configured and installed, a website could be handed over to your regular user and they could update as much as they want. And this year, I predict that we will see a similar trend with iPhone/iPad apps.

Two startups with iPhone building systems that impress me at the moment – Red Foundry and AppMakr. I’ve been lucky enough to beta test Red Foundry’s system in the last two months and I have to say, I’m really impressed with the look and feel of the final output of the app. There’s a CMS type option where you can produce a “magazine” type app using RSS feeds. There is also a more advanced version using a markup language. Either way, it is now possible for a non-programmer to build and update an iPhone app. To me, systems like these will help to bridge the demand for iPhone apps and the lack of iPhone developers.

I think 2011 will see a massive growth in the use of these systems – especially since the smartphone market is growing and growing.

This is the last instalment of my predictions for the big tech trends this year. Have you got a list of your own? or do you have any comments on this? Feel free to drop them below.

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This is the fourth instalment of my predictions for big tech trends for 2011. You can read predictions 1, 2 and 3 respectively.

4. A Re-Focus on Non-Smartphones

Remember the days when you didn’t have a smartphone? I only switched over to an iPhone in Nov (let me add that this was after some cruel bullying by all the other geeks in Appleton Tower about how the screen on my Nokia N95 didn’t ‘work’ – peer pressure is harsh 😉 and I don’t think I could ever live without it. But sometimes it’s hard to remember that people with smartphones are the exception rather than the norm. According to a recent report published by Nielson (Jan 2011), just under 70% of the phones are non-smartphones – a statistic that is sometimes forgot when the discussions about iOS vs android (vs Web OS) are dragged up.

This really means there is a huge market out there for any startup that can make feature phone services. Hailed as the next big startup – GroupMe – is a service which allows people to set up little groups that they can text with a single number. These groups can be set up for an hour, a day or a week. It just makes communicating with a bunch of people fairly easy. One scenario would be being on a long weekend with a bunch of friends; you can set up a short number to allow people to communicate with each other when everyone is off doing their own thing.

I know that local mobile design company – Yiibu – is re-focusing on mobile web design. Bryan has an excellent presentation on this:

The web isn’t just about smartphones and I think this year, with the upcoming success of GroupMe, we’ll see a bunch of new startups which will shun away from smartphones only and tap into the huge market of non-smartphones.

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This is the third instalment of my predictions for big tech trends in 2011. Read prediction 1 and prediction 2 as well …

3. The Rise of Multi-user, Multi-device Tablet Applications

Multi-user games and apps are not new (just look at World of Warcraft), but alongside the rise of the new multi-touch tablets, a new type of user experience is possible: co-located, multi-user applications. In other words, apps which allow two or more people to simulatenously interact together over the same device. (more…)

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So, the naugties are over and we’re heading straight into 2011. Over the next five days, I’m going to writing about what I think will be the next big tech trends this coming year.
1. Home entertainment embracing the Second screen

CES 2011 has already seen titles like “tablet wars“. The iPad has made the tablet form factor /the/ latest gadget to have back in 2010, and this year, a whole pile of Windows and Android based tablets are coming out making them even cheaper and more accessible. What does this mean? Well, most people have commented on how iPads are the perfect sofa companion. Its (more…)

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