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Our guest blog post today comes from Rachel Lane – currently a digital planner at Blonde. Rachel and I were talking about the challenges of managing Twitter, Blogging and general social media in a personal and business capacity whilst catching up last week. Comments below please!

Perhaps it has been the level of tactical detail bolted to social strategy commissions; perhaps it’s the vacuous social networking research which gets crowd-surfed around Twitter or perhaps it’s the pressure to maintain numerous social profiles, but I am so over social media.

It’s frustrating that a territory so fundamentally about people and human behaviours gets shrink-wrapped as a web technology. We haven’t changed how we communicate; we’ve just got more flexibility in communication channels. The flow of words may increase or decrease depending whether they travel by landline, mobile, call, text, instant message, tweet, Facebook message, email, letter … but the dialogue structure is pretty consistent.

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