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Once upon a time I signed up for Twitter so I could crash the Edinburgh Twestival 2009… and tomorrow 24th March the Edinburgh Twestival is on again! The fun starts 7pm-1am at Hawke & Hunter (near the Omni). It’s a wonderful Twitter + festival party with all sorts of entertainment and cool folks, and many thanks to Geoff Kennedy (@idle_bull) for offering the inside scoop in all his excitement [Tickets here til they sell out!]:

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It’s 1.13am Wednesday the 23rd March 2011 and realisation that ‘that Twestival thing‘ I got involved in is iminent!

Well we’ve certainly been ambitious with EdTwestival this year! We’re looking to build on the success of previous Edinburgh Twestivals with even more people there on the night, and if all goes to plan; more cash raised!

As ever the mix is pretty electic. We have bands, cupcakes, a mind reader, drinks (of course), prizes galore (a hell of a lot of prizes), a DJ, a Foursquare Superswarm attempt (very geeky), boardgaming, a photobooth, goodiebags, silent auction, even an opera singer! This doesn’t even cover half of it! (more…)

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I tweeted a couple of thoughts last week about social networks and these caught the eye of creative Dave Black of Black Arts. There’s a lot of pressure for businesses to get to grips with the variety of social media ‘out there’ and embrace them all!  But is that the right thing to do?  Dave says (with a few edits from me):

“Social media and networks are pretty exciting and new – sort of. Talking isn’t really new. In fact, what “social” media do is model and facilitate existing ways of communicating and make them global. For example,

  • Twitter is the little comments and chats we have between our larger, more serious conversations.
  • Email is a letter – formal and private.
  • Facebook is meeting your mates in a pub where you all chat but other people can overhear you.
  • StartupCafe is a cafe – it’s chatty and informal, just as it should be. (more…)

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Our guest blog post today comes from Rachel Lane – currently a digital planner at Blonde. Rachel and I were talking about the challenges of managing Twitter, Blogging and general social media in a personal and business capacity whilst catching up last week. Comments below please!

Perhaps it has been the level of tactical detail bolted to social strategy commissions; perhaps it’s the vacuous social networking research which gets crowd-surfed around Twitter or perhaps it’s the pressure to maintain numerous social profiles, but I am so over social media.

It’s frustrating that a territory so fundamentally about people and human behaviours gets shrink-wrapped as a web technology. We haven’t changed how we communicate; we’ve just got more flexibility in communication channels. The flow of words may increase or decrease depending whether they travel by landline, mobile, call, text, instant message, tweet, Facebook message, email, letter … but the dialogue structure is pretty consistent.

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Distributed Denial of Tatties

Distributed Denial of Tatties

Over the last few months, there have been a number of hashtag campaigns on Twitter. The general goal is to encourage other users to use the tag often enough that it appears in the list of “trending topics” every user sees, which should raise awareness of the cause. Some of these are trivial, like the recent #songsincode or the slightly older #quantickstesticles but several seem to be aiming for higher things. The #iranelection tag was pervasive at the beginning of summer, helping to spread the news of events as they happened in Iran, but it also acted as a platform for western supporters to protest against the behaviour of the Iranian government. More recently, in reaction to conservative American FUD about death panels and severe criticism of the NHS, the (more…)

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A few weeks ago, after the “Marketing With No Money” seminar given by Doug Richard at the School for Startups hosted by the University of Edinburgh School of Informatics, I thought I’d give affiliate marketing a try. The idea was to put a blog, with a little content, market the blog on Twitter, and make revenues using the Amazon Affiliates scheme. Easy!? (more…)

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Twestival Returns!

edtwestpicThis is a little off-topic, but we’re excited about the announcement of the next Twestival! In case you were wondering what this is – besides a hybrid of the words twitter and festival – in a nutshell, its an event organised on twitter, by twitter types, for charity: (more…)

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Tweeting lifeEach week, we will be posing a question, with each of us providing our perspective of things. To kick our first Roundtable feature off, we’re asking the question:

How do you use Twitter?

Thomas: It took me quite a long time before understanding why Twitter would be useful to the non-technical crowd. It is only when the service grew rapidly in the UK at the end of 2008 that a critical mass of my network started using it. Most of the time, I choose to tweet about news items and blog posts I find interesting. I like to see how my contacts react to those. I have also been able to use the platform to communicate with high profile entrepreneurs, which would have been more difficult normally. To me, Twitter is the combination of networking and information platforms. (more…)

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