Posts Tagged ‘brands’

I’m at Startup Weekend London and have joined a team called Gameippy! We’re trying to build a startup in one weekend and could do with some support in terms of feedback, twitter follows (@gameippy) and facebook ‘likes’.  I’ll be posting updates on Startupcafe and on our twitter throughout the weekend – any feedback or messages of support will be gratefully received!

Gameippy.com is a portal where consumers can find fun games to play to win discounts and prizes from their favourite brands!

It is also a platform for brands to engage innovatively with consumers and deliver promotions through mobile games.

Why should brands use our platform as opposed to only their website?

  • For exposure to a greater audience than just those that would normally visit their websites
  • To cultivate goodwill with customers by engaging with them in a fun and rewarding way
  • Players will be able to share the games they like with their friends
  • Players can rate games resulting in rankings that show companies how they are performing
  • Companies will be able to ‘feature’ their games

Wanted: we need some feedback from companies, and agencies who are responsible for delivering campaigns for big brands.  Please spend 60 seconds to answer a few questions:


Thanks folks!  🙂

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I met Dave Black when I started as a Studio Manager at Leith-based, creative design and marketing agency Digital Face where he was the Creative Director, and a generally entertaining guy.

Most days he would bring his Dalmatian, Poppy, into the studio and she would potter about the place endearingly, occasionally letting out a huge sigh before curling up to sleep under Dave’s desk. Dave has since moved on from Digital Face and is now the owner of Black Arts, a specialist digital design and production studio.

He has very kindly agreed to write articles for StartupCafe on design, branding and social media so I thought it quite right and proper to give him a 60 second grilling!  Previous appearances on StartupCafe include: Should your brand be talking through social media? Which one?  and Three common mistakes in self-description.

You can see examples of Dave’s work here and here you can follow him on Twitter: @DaveBl4ck

So, let’s find out a wee bit more about him…

What does Black Arts Studio do? We’re a creative agency who build web sites, branding, design and video at our offices in Edinburgh for clients all over the world

Your company culture in 3 words? Original, intelligent design. (more…)

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I tweeted a couple of thoughts last week about social networks and these caught the eye of creative Dave Black of Black Arts. There’s a lot of pressure for businesses to get to grips with the variety of social media ‘out there’ and embrace them all!  But is that the right thing to do?  Dave says (with a few edits from me):

“Social media and networks are pretty exciting and new – sort of. Talking isn’t really new. In fact, what “social” media do is model and facilitate existing ways of communicating and make them global. For example,

  • Twitter is the little comments and chats we have between our larger, more serious conversations.
  • Email is a letter – formal and private.
  • Facebook is meeting your mates in a pub where you all chat but other people can overhear you.
  • StartupCafe is a cafe – it’s chatty and informal, just as it should be. (more…)

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