Posts Tagged ‘gamification’

Yesterday I posted my first prediction for big technology trends for 2o11 – home entertainment embracing the 2nd screen. Today’s trend is …

2. Gamification of everything

I was first introduced to the concept of Gamification back in Nov by Alicia Dudek at one of the Girl Geek Dinners. In brief, gamification is the use of gaming priniciples for everyday life. 4square is often mentioned as an example, as well as Farmville/FrontierVille/CityVille. While the ‘theory’ behind gamification is drawn from the recent invention of video games, it can be applied to a number of seemingly unrelated fields such as marketing and web app design. Not convinced? Just look at loyalty schemes where (more…)

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