Posts Tagged ‘The New Business Road Test’

Wisdom from John Mullins, author of Getting to Plan B and The New Business Road Test. Keynote speech at Stanford REE – by guest blogger Jill Robertson.

Most successful businesses result from the evolution of an idea over time from original concept of plan A, through multiple iterations to B, C ,D or more, rather than true execution of the original vision. How do you fast-track this process to reach a viable business model by stress testing the process of business plan formulation and factor in the ability to change course and adapt to changing market conditions and reaction to your product? (more…)

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