I really like it! (though, not a fan of the shorter version SuP). I like its simplicity. I also like the coffee cup. It’s funny, we’ve had a picture of a coffee cup on our site since launch and nobody’s ever mentioned that it might not be appropriate given that we’re not an actual cafe!
One of my friends sent me an email to say he didn’t like it – “As for the new logo, I didn’t really like..too linear, appears too busy and the coffee cup seemed like an afterthought or a little irritating..as the guy said..might be good as a real coffee shop sign but don’t know if suitable for this” – (taken from the email)
It’s good to get different points of view though and constructive criticism is necessary. I’m too close to see properly. Like Hilary says, keep ’em coming!
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