Posts Tagged ‘online stores’

I always describe Natali Chanany as a little woman with a BIG personality, and of those who’ve met her, I think few would disagree!

Given that we first met at iCUE, a junior enterprise at the University of Edinburgh, I’m not surprised that her interest in entrepeneurism and passion for startups led her to become involved in Scottish startup Van Der. This online fashion startup launched at the end of November 2010 and caught my attention as a result of some marketing activity powered by this wk’s 60 Second interviewee.

Name: Natali Chanany

Your role: Press and Social Media Marketing for Van Der

How old is Van Der? Just under a year.

What’s the next big challenge that Van Der has to overcome?  (more…)

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This week’s willing victim (I mean entrepreneur!) is final year student Gregor Wilson who is also the CFO and Partner of VAN DER, a small startup that will launch next week!  I posted an article about the company a couple of days ago.  If you haven’t had enough of a fix of VAN DER news then you’re in the right place to consume a wee bit more!

Name:  Gregor Wilson

Your role: CFO and Partner of VAN DER.

Give us your company culture in 3 words: Fashion-focussed, affordable, passionate

What’s the next big challenge that Van Der has to overcome? Expanding next season to include womenswear and a jeans line – (Startupcafe: I’m looking forward to the womenswear range!)

What’s the personal dream? To live a working lifestyle that I never want to give up, rather than having a ‘job’, and help others do the same –(StartupCafe: bit like us then!)

What’s the professional dream? To rival and surpass the major players on the highstreet and online. (more…)

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Edinburgh-born Gregor Wilson has a busy year ahead of him, not least because he is in the final year of his joint business and law degree, but because his startup Van Der, an online fashion store for men, is due to be launched next week!

So who do Van Der have their sights set on?

  • Males aged between 18-28 who are fashion conscious but do not believe that fashion should be a chore. Their pieces are effortlessly cool, so you can be effortlessly cool.
  • People who might buy from other brands but actually want more quality, individuality and exclusivity at an affordable price.

Why would you choose Van Der?

  • For exclusivity: because collections are small, once gone they’re gone
  • For affordability: because exclusivity doesn’t have to be expensive
  • For quality and taste: because the clothes have clean and simple lines; the pieces are not ostentatious
  • For individuality: because the cuts of the clothes are different, inspired by a Scandinavian ethic (more…)

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