Edinburgh-born Gregor Wilson has a busy year ahead of him, not least because he is in the final year of his joint business and law degree, but because his startup Van Der, an online fashion store for men, is due to be launched next week!
So who do Van Der have their sights set on?
- Males aged between 18-28 who are fashion conscious but do not believe that fashion should be a chore. Their pieces are effortlessly cool, so you can be effortlessly cool.
- People who might buy from other brands but actually want more quality, individuality and exclusivity at an affordable price.
Why would you choose Van Der?
- For exclusivity: because collections are small, once gone they’re gone
- For affordability: because exclusivity doesn’t have to be expensive
- For quality and taste: because the clothes have clean and simple lines; the pieces are not ostentatious
- For individuality: because the cuts of the clothes are different, inspired by a Scandinavian ethic (more…)
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